makes a valuable distinction between two types of framing in the mass media: It has since influenced theory in politics, communications, linguistics, and cognitive science, among many other fields.Р”Р‡or example, The Center for Communications and Community at U.C.L.A. The discoverers of Neurolinguistic Programming (NLP), Richard Bandler and John Grindler, made use of it in the 1970РІР‚в„ўs also. Gregory Bateson first introduced the concept of framing in the 1950РІР‚в„ўs it was then picked up by Milton Erikson and others interested in psychology, as well as by the sociologist Erving Goffman. The reputation of the communicator is also an important cue in this process. Another way to understand framing is that itРІР‚в„ўs the way ideas are packagedРІР‚вЂњwords, phrases and visual cues carefully selected to trigger proven responses in their hearers. The first reaction is РІР‚Вouch.РІР‚в„ў And if РІР‚Вtax reliefРІР‚в„ў gets repeated often enough, it starts taking up important space in our minds. However, thoughtful people recognize that it is necessary for the common good. This framing metaphor works because no one actually likes to pay taxes it really is painful.

The new frame is also a metaphor, since it describes one thing, РІР‚Вtax,РІР‚в„ў in terms of another, РІР‚Вrelief, РІР‚В and suggests a little storyРІР‚вЂњ that is, taxes are an unfair pain from which you deserve relief! (This one is also a РІР‚ВtweakРІР‚в„ў of a slogan familiar to Americans-where have you heard РІР‚ВGet relief fastРІР‚в„ў before?) LakoffРІР‚в„ўs favorite political example of neocon framing, the sound bite РІР‚Вtax relief,РІР‚в„ў combines two frames, РІР‚ВtaxРІР‚в„ў and РІР‚Вrelief,РІР‚в„ў to create a new frame. As Lakoff says in DonРІР‚в„ўt Think of an Elephant, the elephant frame includes a very large animal, large floppy ears, a trunk etc., and any of those words or phrases may also evoke the elephant frame. For example, the word elephant is a РІР‚ВframeРІР‚в„ў that evokes the image of an elephant and what one already knows about elephants. For those new to basic framing, or wishing to learn more about the topic, including what distinguishes the MPРІР‚в„ўs version of it, this section of the MP site includes a general definition and history of framing, a summary of the best known simple РІР‚Вhow to do itРІР‚в„ў checklist, a description of American Framing as a specific version of framing for the American mainstream audience, and a survey of some knotty issues in framing.Р”Р‡irst, some background - What is a frame?Р”Р„ccording to cognitive scientist George Lakoff and others, a frame is a conceptual structure used in thinking.

Framing politics definition